Supply is limited, please call for availability.

Sony® X720E Series 43" 4K Ultra HD Smart TV with HDR

Model #: KD43X720E
At a Glance

Upgrade your viewing experience and dive into reality with 4K HDR entertainment. Witness contrast, color, and clarity deliver an authentic, life-like picture. 4K X-Reality Pro™ brings pictures to life by upscaling every pixel for enhanced clarity.

$549.99Save $NaN

People also viewed:

Get to know this product.

Uncover the Detail with 4K HDR

High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.

Redefining Realism

The difference is clear. You’ll see lifelike detail and stunning clarity, no matter what you're watching. 4K X-Reality PRO™ upscales images to near 4K clarity. See the details appear in buildings and trees as scenes become clearer, smoother and more natural.

Improved Contrast

Thanks to Dynamic Contrast Enhancer, experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.

Motionflow™ Keeps the Action Smooth

TV that keeps up with real life. Sony’s refresh rate technology (Motionflow™ XR) allows fast moving action sequences in sports and movies to be seen with precise motion clarity.

Quick Access for YouTube & Netflix

Access your favorite movies and shows quicker than ever. With YouTube™ and Netflix buttons built into the remote, you are one click away from endless entertainment.

Enhanced Sound and Clear Dialog

Make your listening as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation.

A Masterpiece of Design

Keep wires out of sight, thanks to a hidden cable panel structure, for a clean look.



Ethernet Port:1
USB Port:3
Analog Audio(RCA) Input:1
Optical Digital(Fiber Optic) Audio Outputs:1
Hybrid Componet/Composite Input1


Screen Size (Measured Diagonally):42.5
Depth without Stand:2.88
Height without Stand:22.5
Shipping Dimensions:42.13" x 26.5" x 6.25" (W x H x D)


Internet Connectable:Yes
Phone/App Remote Control Option:Yes
Netflix Streaming:Yes
Sleep Timer:Yes


Mode Types:Photo Frame Mode; Power Saving Mode; Demo Mode; Hotel Mode; Pictures Mode; Wide Mode


Aspect Ratio:16:9
Simulated Surround:Yes
Power On Consumption (watts):101
Power Off Consumption (watts):0.5
TV Type:4K Ultra HD

Misc. Specs

Product Weight (lbs.)22.1
HDMI Inputs3
Wall MountableYes
Screen Resolution4K
Width (in.)38.25
Depth (in.)9.63
Height (in.)24.5
Screen Size Class (in.)43
Manufacturer Warranty1 Year
Screen Refresh Rate (Hz.)60
Wifi ConnectivityYes
Smart CompatibleYes
Wifi CapableYes
WarningProposition 65 Warning for California Residents